Resume

Competencies

  • Storytelling + content production

  • Marketing, print + digital strategy

  • SEO, and UX Design

  • Collaboration + communication

Skills

  • Google analytics + GA4

  • Figma, Canva, Adobe Suite

  • Klaviyo, Constant Contact, Charity Engine

  • Asana, Slack, Google workspace

Education

THE SCHOOL OF THE ART INSTITUTE OF CHICAGO
Bachelor of Fine Arts, Writing + Photography

Certifications + Specialization

Google — UX Design Professional Certificate
UC Davis — Google SEO Certificate
Johns Hopkins University — Foundations of Strategic Communications Certificate
Johns Hopkins University — Presentations and Persuasive Writing Certificate
UC Davis — Content Marketing Strategy Certificate
IESE Business School — Crisis Communication Certificate
Cal Arts — Graphic Design Certificate
IESE Business School — The Art of Storytelling Certificate
Stanford — Writing in the Sciences Certificate

Experience

Jackson Hole Conservation Alliance, 04 / 2024 - Current
Communication + Outreach Manager (remote hybrid)

End to end campaign design, strategy development, project management, execution and publication of print and digital assets. Write all communications to constituents, elected officials, press, subscribers, and board of directors. Distill historical information, scientific data, and governmental legalese, into compelling succinct narratives with strong CTAs. Manage PR firm. Mentor two interns. Drive fundraising, civic engagement, social media, membership, and awareness with constantly changing political targets.

New West KnifeWorks, 06 / 2021 - 03 / 2024
Email Marketing Manager (remote hybrid)

Planned promotional strategy and brand storytelling in partnership with design, web, and business teams. Designed, developed, and produced email marketing materials and strategies. Wrote and edited marketing content. Developed customer acquisition and retention methodologies. Established content tests and produced reports to optimize engagement. Managed collaborative partnerships with agencies and contractors to deliver impactful, on-brand marketing campaigns. Produced and presented quarterly reports.

New West KnifeWorks, 06 / 2021 - 09 / 2023
Communication + Marketing Manager (remote hybrid)

Planned promotional strategy and brand storytelling in partnership with design, web, and business teams. Designed, developed, and produced email marketing materials and strategies. Wrote and edited marketing content. Developed customer acquisition and retention methodologies. Established content tests and produced reports to optimize engagement. Managed collaborative partnerships with agencies and contractors to deliver impactful, on-brand marketing campaigns. Produced and presented quarterly reports.

Self Employed, 2017 - 2024
Creative Marketing Freelancer (remote)

Consulted with brands, businesses, and nonprofits. Refined goals, and designed communication strategies. Clarified brand tone, style and messaging to reach the client’s goals. Distilled thoughts and ideas of brand owners into cohesive compelling copy. Managed development and production of multi-channel marketing strategies, including social media, email, print, paid digital.

Grand Targhee Resort, 01 / 2020 - 05 / 2021
Service and Demo Shop Manager

Wrote and implemented workplace protocols and procedures. Wrote manuals for repair service, and guidelines for customer service. Directed design of written retail display assets. Produced educational content. Recruited, trained and supervised employees. Managed inventory.

Adams Publishing Group, Teton Valley News, 04 / 2017 - 09 / 2019
Director of Ad Sales

Directed marketing strategy for diverse clientele. Wrote and edited marketing copy. Managed agency contracts. Supervised staff of three. Sold print, digital, and social advertising campaigns. Directed national campaigns. Directed design, production, and distribution processes. Coordinated brand and event campaigns. Produced performance and budget reports.

Adams Publishing Group, Teton Valley News, 01 / 2017 - 04 / 2017
Ad Sales Manager

Sold advertising contracts to businesses and nonprofits. Managed local, national, and international advertising contracts. Sold digital, print, and social advertising packages. Produced performance reporting. Promoted quickly.